Zendezignz Blog » 15+ Years of Logo Designs

15+ Years of Logo Designs

Logo design is a unique endeavor, encompassing a thorough understanding of the business being represented and what makes it unique, combined with a pleasing visual combination of fonts, graphics & colors. All logos must work in black as well as in color. If someone needs to copy your form, with your logo on it, it needs to be seen and not disappear on the copied page. If you send a fax with your logo on it, the same rule applies. Many copiers & faxes are not in color.

Adding color is another phase of the design process. Color is a very powerful tool. It can convey love, hate, fear and peace. Most business owners know how they’d like their market to perceive them – color helps to convey the emotions they’d like to utilize in realizing their unique brand recognition.

Proportion is another important component in logo designing. There needs to be a visual focus, or primary design element. Sometimes it’s a graphic, sometimes it’s a font. The goal is to not confuse the person viewing the logo. Our natural line of vision wants a primary focus, then we’ll travel around an object looking for more visual information.

Ideally, the best logos tie together a graphic element with the meaning of the text.

Here are some samples of logos we’ve created: