Zendezignz Blog » New Mason Cellars Sauvignon Blanc Wine label

New Mason Cellars Sauvignon Blanc Wine label

Today I got the new line drawing approved for the next new wine label for Mason Cellars in Napa, CA. This will be for their signature Sauvignon Blanc. This drawing represents quite a journey. We started several months ago with a completely different design on the first round of label redesigns. It was going to be photographic imagery with a some nice typography. Here are some of the original variations:

After much thought and discussion, Megan & Randy decided it just wasn’t the look they wanted. This wine is their signature label, the wine that put them on the map in wine country. It needed to be unique and representative of what they value in Mason Cellars wines. They decided upon an illustration of the growth of the sauvignon blanc variety of grape vine.

Below is the new approved line drawing, it’s quite a change from the original design. Now that the line drawing is approved, I’ll move onto the color phase. I’ll enlarge the illustration and transfer it to a canvas. Then I’ll start painting and layer on the color with oil alkyd paints, for amazing color quality with a fast dry time. After the painting is complete we will have the painting scanned in a high quality and high resolution format. Then I’ll work with the Mason’s in deciding to keep the typography from the previous label or go in a new design direction. We’ll then merge the typography of the label design in with the hi res scan of the illustration.

This will be the third wine label I’ve done for Mason Cellars. We seem to have a winning combination of traditional art work with computer graphics for the labels. I’ll post updates as they occur…