Zendezignz Blog » South Tacoma Honda Logo

South Tacoma Honda Logo

A business contact of mine introduced me to a great guy, the General Manager of South Tacoma Honda. He was in dire need of a new (but not too new) look for the South Tacoma Honda store. Until I had contracted this project, I never realized that each car dealership has the opportunity to develop his/her own “brand” for his/her particular dealership location.

I wondered if this was going to be an opening for major creativity or if we were going to be governed by a rigid system of corporate guide lines. I have worked with both before. I was happy to find out, it was a little bit of each. We got a copy of the official guide lines, then adapted them just enough to add our own look.

I did a lot of market research to get an idea of how much freedom was allowed in developing a car dealership’s logo design. I did a lot of font research to find a font with the right “look & feel” to it. I developed 3 different logo ideas and presented them to the South Tacoma Honda manager. He then took my designs and discussed them with his employees. We met up to discuss the results. We went through another round of logo revisions, and came up with a winner.

The next stage was to apply the new logo to the South Tacoma Honda business card, letterhead and envelope designs. Again, I presented him with two or three different business card, letterhead & envelope designs. And again he discussed them with his employees. We met up, made a few revisions and came up with the final rebranding of South Tacoma Honda.

I think it turned out great.

The logo, business card, letterhead and envelope designs were developed using Adobe InDesign CS4.

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